Thursday 24 April 2014

London Craft Moving North

Now I don't know Choice Restaurant and Bar in Manchester's Castlefield area, even though it has been around for over a dozen years.  It seems it is closing.  So what?  The interesting thing is that it will shortly re-open in what seems to be a joint venture with a London Craft Brewer.  Intriguing eh? I don't really know any more, but if you are interested, Manchester Confidential can tell you all about it here, though the identity of the brewer remains shrouded in mystery.

Owner Jon Grieves said  "Choice will be reinvented," he says. "A London-based craft beer company wants to move into the North West. We’re being brought into the brand to develop it."

Meantime seems to be heading the list of contenders, though I'd have thought it more of a Draft House kind of thing.  Anyone out there know? 

I also read that the concept will have to have some of the London taken out of it. Whatever that means.
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12 comments:

  1. Bailey24 April 2014 at 14:14

    "A London-based craft beer company..."

    My guess would the Craft Beer Company.

    We were only pondering the other day whether they might break out of the South East some time soon.

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  2. Tandleman24 April 2014 at 14:19

    I think the food led concept would be a bit of a departure for them?

    Reading the Manchester Confidential piece, it seems real, proper food will be at the heart of it too.

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  3. Cooking Lager24 April 2014 at 14:36

    It ain't craft unless it involves a collab with a beer blogger.

    As the norths answer to Mark Dredge, is it you?

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  4. Tandleman24 April 2014 at 14:37

    No but it could be Dredgie's mob Camden?

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  5. Anonymous24 April 2014 at 16:56

    "The North's answer to Mark Dredge"! Love it!

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  6. Coxy24 April 2014 at 20:05

    DO they like London types up norf, when I worked for Whitbread in the early 90's I remember going to The Fat Cat in Sheffield who had re badged London Pride as "Old Bollox" or something similar as they told me , locals would not drink it if they knew what it really was, particularly where from??

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  7. StringersBeer25 April 2014 at 08:56

    ... so, anyone going to trademark "Manchester"?

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  8. Anonymous25 April 2014 at 09:29

    I saw an short interview a while back with the CEO of the Craft Beer Co. and they mentioned Northward expansion plans, with Manchester, Leeds and Sheffield on the radar, so my money would be on them as well.

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  9. Anonymous25 April 2014 at 09:30

    ...ah, here you go, just remembered I gave it a mention at the time: http://gmcr.alenewsnet.com/2013/04/22/could-the-craft-beer-co-be-coming-to-manchester/

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  10. Tim29 April 2014 at 07:50

    I can't wait for your CAMRA branch to award this new venue Pub of the year!

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  11. Tandleman29 April 2014 at 08:33

    You'll have along wait then. It isn't in our area.

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  12. poshe23 July 2018 at 12:56

    This comment has been removed by a blog administrator.

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