Friday, 25 September 2015

Craft Defined at Last


I was listening to Radio 4 yesterday morning and was amused to hear Labour Leader Jeremy Corbyn described as "Like Craft Ale" by a spokesman.  Well that's an interesting comparison as I would have thought - if he wasn't a teetotaller - that he'd be more of a real ale. You know, straightforward, uncomplicated, does what it says on the tin and you know that now and then, like Jeremy's policies, you'll get one that you just can't stomach. Love him or hate him, you know what he stands for. That kind of thing.  That can hardly be said for craft, though of course, you can always fall back on "It isn't easily explained, but you'll know it when you see it."  Or, I suppose, you could always ask BrewDog. They have an awesome explanation, much as the Queen of Hearts had for the meaning of words. That is it can mean exactly what they wish it to mean at any given time.

Now pondering this caused my brain to hurt, so I gave up as I usually do. Enlightenment just wasn't coming.  I turned instead away from beer and back to politics, another favourite subject, and watched Daily Politics.  The analogy with Mr Corbyn came up again and Jo Coburn (JoCo) again questioned a Labour Party spokesman as to what that might mean.  There was some bluster and JoCo retorted by way of her own craft beer definition.  "Oh" she said, "You mean it's a niche product that most people don't buy"?

So there you have a very plausible definition. Who says the BBC is out of touch?

This is my first post on my new PC. I'll get used to Windows 10 and this new keyboard eventually I assume. Hopefully I can speed up the blogging too as this PC starts right away.  Handy that.

14 comments:

Matt said...

Coburn isn't quite as adept as Andrew Neil or Nick Robinson at hiding her right-wing prejudices.

Phil said...

does what it says on the tin

Tin??? You don't want beer squirted out of a tin!

(Source: said by an old codger to a (previously) Watney's-drinking friend of mine, circa 1975.)

Curmudgeon said...

Cookie and I between us came up with "Corbyn is like craft beer because he has an extreme flavour, lacks clarity, would cost you an arm and a leg and appeals to twats."

And I'm sure I've seen several accusations of left-wing bias against Jo Coburn in the past.

Full Corbynism said...

Corbyn is like craft beer because he's hated by a bunch of boring old gits who don't realise the world is very rapidly leaving them behind.

Tandleman said...

I think Phi,l that cask beer comes out of a big tin too generally.

Ed said...

Surely this means that Corbyn is AWESOME. Well, either that or he tastes of grapefruit.

Cooking Lager said...

I licked him once. Then the bouncers dragged me off and chucked me out. He doesn't taste of grapefruit. He tastes of old man sweat. Less spicy than Tandleman. More musty than Mudgie.

RedNev said...

Jo Coburn works for the BBC. This means Lefties will accuse her of being right wing, and right wingers will accuse her of being left wing. I'm not sure where that leaves Corbyn/craft beer controversy.

Cooking Lager said...

If a nutter ever walks into a pub and licks you Nev before asking for a pint of lout, don't slap me, I'm just working out how Corbyn you are.

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kevin webster said...

Corbyn's blown it already by employing some vegan nutcase (or should that be nutroast) in his shadow cabinet.

As to referring to Coburn as JoCo - Anyone remember when Richard Herring (on HIGFY possibly - He had a Hitler tache at the time as well, he was reclaiming it) pondered why, when you've got all these shortened names, J-Lo etc, why Pete Doherty doesn't get the same tratment? That had me in stitches - Herring was and still is miles funnier than Stewart Lee.

Sentinel said...

So Kerry McCarthy is a nutcase because she's vegan? Or she's a vegan who happens to be a nutcase? If it's the former, you're a lot nuttier than she is. If it's the latter, why? What do you know about her that leads you to that conclusion? Also, your evaluation of Richard Herring and Stewart Lee is meaningless as it's entirely subjective. Stick to commenting on beer, if you anything about that.

kevin webster said...

Subjective equals meaningless? Don't think so lar.

Everything we experience is, by definition, subjective.

Are you one of those insufferable people who, as a child, were told you were clever & you're too pigshit-thick to work out they were only being polite? Looks that way to me, kidder.

Tandleman said...

Right Lads. Stick to beer.