While walking out the other day, I noticed this advert for Jameson Irish Whiskey, which caused me to pause and take the photograph.
Since when did craft beer become such a thing that you'd want to flavour your whiskey with it? Is there now an hitherto untapped source of revenue from all those casks being stored in various microbreweries once they have been emptied and sold at top dollar? Has it all turned full circle as barrels that started out in distilleries find their way back there by a somewhat circuitous route? Is there a single "craft beer" flavour that is sought? In this case it is a stout cask that will provide the additional flavour, but are there others? What would and wouldn't work? Certainly not a metal keg. How did they get enough wood conditioned stout barrels? And lastly, who is this whiskey aimed at? Is it just a gimmick?
Seems surprising and a bit odd to me. Anyone else?
A quick Google indicates the stout barrels came from Franciscan Well Brewery. It will cost you £27 at Tesco. Twice "ordinary" Jameson.
Apparently it adds "notes of cocoa, coffee and butterscotch to this classic Irish whiskey."
A bit of a CV. Tandleman is a veteran beer lover, local CAMRA Chairman and activist, beer writer, beer reviewer and pursuer of all things good in beer. He lives in the North West of England and London. Despite his CAMRA membership, he does not limit himself to cask conditioned beer, though he believes that cask conditioning, when done correctly and appropriately, brings a quality to beer that is hard to equal by any other kind of presentation. He is a strong supporter of Northern methods of beer dispense and avidly detests poorly presented beer and dislikes pasteurisation. He regularly visits Germany, has conducted corporate British and German beer tastings for CAMRA at the Great British Beer Festival where he has worked for years on Biere Sans Frontieres and was Deputy Organiser at CAMRA's very successful National Winter Ales Festival in 2009, 2010, 2011 and 2012 and at the Manchester Beer and Cider Festival from 2013 to date. He admires good brewers wherever they are and has travelled extensively in pursuit of good beer to drink.
This blog mentions specifics; pubs and beer, good and bad. The opinions will be forthright, but you can always disagree, just don't be offended. Comments from those mentioned are particularly welcome and a right of reply is hereby offered.
Read my information and links and then decide for yourself. You don't have to be Sherlock Holmes.
If you wish to email me you can do so by using this address: tandleman[at]yahoo.co.uk
These are the life blood of any blog. Please feel free to comment. I do not practice censorship if you stick to the point, but personal insults are frowned upon and may result in deletion. Anonymous entries may have the piss taken out of them or be deleted.
Beer samples are welcome, but I cannot guarantee a good review. You, the brewer, on the other hand can.
I do not currently accept adverts on this site, but if you feel so inclined, make me an offer. If you wish me to wear your brewery stuff, great. XXL please
The contents of this blog represent the personal views of the author only. They do not represent CAMRA policy in any way whatsoever.
The contents of this site and individual articles may not be reproduced in whole without the express permission of the author and will require an appropriate credit. Extracts may be reproduced with a credit to the author.