Seems CAMRA is going to get a run for their money. An English lager brewer is attempting to launch an organisation that would be to lager what the Campaign for Real Ale (CAMRA) is to cask beer. LOBI - catchy innit - it stands for Lagers of the British Isles will be launched by summer if current canvassing is successful.
LOBI is the brainchild of Staffordshire's Freedom Brewery and aims to "let British bar owners, the British public and indeed the world, know that they can sell and drink micro-brewed British lagers with confidence." They aim to change the perception of British lager as a "mass produced drink with little individual character."
Well good for them. If it shoves a few Carlsbergs or Carlings off the bar, it would be a good thing. Do you think it'll take off?
I tried all three of the Freedom lagers at the Northern Bar Show. I liked the pilsner, but the organic and dark weren't as good.
The Publican has the story here
