For more than 50 years beer drinkers have been urged to “Take Courage” at their local pub, but now the brewers of the famous ale may have to find a new slogan after the advertising watchdog banned a poster promoting the brand.
The offending poster depicts a man with his partner and the implication that she is about to ask the inevitable "Does my bum look big in this?" The Advertising Standards Authority agreed that the poster implied that " the beer would give the man enough confidence to tell the woman that the dress was unflattering."
Wells and Youngs, the brewers said they believed the poster depicted a scenario many men could relate to and that it did not imply the beer would give the man courage, change his mood or give him confidence.
Another bit of political correctness? Would anyone genuinely be offended? I kind of doubt it. And if most people needed a drink to tell their better half her bum looked big, I'll bet they'd choose something other than Courage to give them courage.
