I read with a wry irony and a feeling of distinct scorn, that Carlsberg has decided that the Tetley Huntsman, relegated to a very minor role in its advertising, is being recalled as a centrepiece of a new advertising campaign for Tetley Bitter. “The Huntsman is at the very heart of what Tetley’s cask ale is all about,” said director of brands at Carlsberg UK Paul Davies. “The Huntsman signifies quality and heritage. In many ways he never went away – but he is now back: front and centre again where he belongs.Well I beg to differ. The Huntsman did go away. Of course he did, he was relegated to a minor blurry image at the bottom of the new pump clip. But he's
back now so that's all right. Or is it? Maybe these twerps at Carlsberg would have been better off leaving things alone and allowing the Joshua Tetley heritage to shine on without their "help". If they had done so, they might just be looking at a success story.Now I drank a lot of this beer in my early days in England and have very fond memories of it. This just doesn't feel right. Call me cynical, but it seems to me this is just a sop to try and hide the fact that the main bit of heritage associated with the brand is being done away with. I mean of course the brewery at Hunslet Rd, Leeds, founded in 1822, where the beer was first brewed and which the dastardly Danes will close next year.

Oh and another point, it was always Tetley Bitter, not Tetley's!













