Tuesday, 24 March 2009

Corrie Beer



Fans of Coronation Street will no doubt be aware that Newton and Ridley supply the Rover's Return with its beer, supplemented by that other fictitious brewer, Harvey Nuttall. When the plot required some boardroom scenes, they were sometimes shot at J W Lees in Middleton, not a million miles away from Granada TV, home of the revered soap.

Now it seems that cash strapped Granada, or is it ITV now, have licensed Lees to produce a Coronation Street beer. This will be a 4.2% cask bitter. The name isn't clear yet, but it seems it might just be "Coronation Street Ale". The beer will be will be available from next month exclusively in JW Lees pubs.

Managing director William Lees-Jones confirmed the deal "With our shared Manchester heritage, we're excited to be teaming up with them to provide a premium quality draught ale which will be as complex and robust as a good Corrie plot line."

I'll let you know here if it's any good.

12 comments:

Velky Al said...

"a good Corrie plot line"?

Anonymous said...

a good lees beer???

Tandleman said...

The problem with anonymous comments is that you don't know whether they are new anonymous eejits or the same old ones. No wonder Stonch just deletes them.

Woolpack Dave said...

I hate soap operas, my Woolpack was here long before ITV.

NAM said...

So the second pump has a Harvey Nuttall pump clip? Excellent - I've been trying to work out what was on it for years. Now I never have to watch Corrie ever again. Thank you, thank you, thank you.

Tyson said...

Surely they meant "A good lees beer...!"

You've gotta love Anon comments, although you do seem to attract a fair few of them. The price of fame, I suppose.

John Clarke said...

Shared Manchester heritage? Err, Lees isn't in Manchester

Tandleman said...

Tyson - as I said, others just delete them. It knocks the averages down a bit.

Karen and Mark said...

It will probably be 'Newton & Ridley Bitter' and will be boycotted by certain people because it's not a real brewery...

RedNev said...

Remember Mrs Thatcher visiting the Coronation Street set and joking that she had a minister called Newton and another called Ridley? Side splitting stuff... the long winter nights must have just flown by in Number Ten.

As for the beer, I seem to remember this being mooted years ago; I wonder what's taken them so long? It's not even an original idea, seeing that Black Sheep produce an Emmerdale beer.

Rayray said...

I love fake TV and film brands. Luxford and Copley is the brewery in Eastenders.

Flaming Nora said...

I've got a case of the Corrie beer to win in a competition on the Coronation Street blog
http://coronationstreetupdates.blogspot.com