Wednesday, 2 May 2012

Local Appeal


The Oldham Beer Festival was a success. We effectively sold out, so though I won't bore you with the details, a big thanks to all that attended. The standard CAMRA three pints a head formula seemed to apply, so for those that didn't know how these things are worked out, you know now.

One observation. This year, with one long bar divided by the stairs to the stage, we split it between local beers and those from further afield. In our case local means twenty miles from the CAMRA Branch centre. No. Not my house, but still enough to give us quite a large number of beers to go at. This proved very successful (though some disagreed) with beers from local breweries standing up well to those such as Dark Star, Purple Moose, Red Willow, Stringers et al from further away. The first beer to sell out was Tandle Hill from my home town's Wilson Potter Brewery. Beers from other local breweries such as Green Mill, Greenfield, Lees and others sold very well and very quickly too.

It seems to me, people are very keen on local beers;  if the quality is right, they sell. Publicans, please note that provided you can buy them directly, they are often much cheaper too, despite discounting from bigger outfits and they do make a point of difference.

Buy (at least some beers) locally - make money - keep it in the community? Why not?  Seems potentially at least, a winning formula.

And no, the name Tandle Hill had nothing to do with me.

5 comments:

Cooking Lager said...

"Tandle Hill" ??????
A beer with a vague connection to the Tandleman?

I want some, thats all I can say. What pong shops flog this gut rot?

RedNev said...

I've noticed local ales do sell particularly well, as long as the quality is right, and CAMRA's Locale campaign taps into this.

Erlangernick said...

Must be nice to have good local beer to drink!

StringersBeer said...

Glad it went well. Local is good. There are some issues with locALE, of course, some branches are less local than others, but encouraging local sourcing has to be a good idea.

RedNev said...

Branches can decide their own limit. My own chose 35 miles, as we are on the coast and it's all sea to the West. I'd have preferred a smaller figure.