With its $52 billion takeover of Anheuser-Busch safely in the bag, one side effect may be that Budweiser Budvar may well become a target for the world's biggest brewing company. InBev inherits more than 100 legal disputes, mostly over versions of the Budweiser trademark, in more than 30 jurisdictions around the globe. Batting for the other side is Czech state-owned brewery Budejovicky Budvar, which has Bud and Budweiser brand trademarks registered in 28 European and 37 non-European countries. Anheuser sells Budweiser in 16 countries and the Bud brand in 15.*
Anheuser and Budvar have fought for solo control of the Budweiser brand for a century, though with more ferocity in the past decade as Budvar’s exports have increased. One way out for InBev would be to buy Budvar. That could cost more than $2 billion, the price being high due to the value of the Czech brewer’s Budweiser trademarks. The Czech government is preparing to sell Budvar before its term of office ends in 2010.
We can see the way that one is heading I reckon.
* Source - Wall St Journal