I understand that Enterprise Inns were one of the biggest beneficiaries of Cask Ale week, with sales of the real stuff increasing by 10.7% for the 20 odd percent of their pubs that joined in. Good news and one that gives you hope they will see this as something to build on. Enterprise are the biggest customer of the Society of Independent Brewers (SIBA) Direct Delivery Scheme and now wants SIBA members who take part in the scheme, to undergo accreditation for the taste categorisation system Cyclops by February 2010. The accreditation is designed to help educate both staff and customers about how a beer tastes, its colour and bitterness etc.
I can see where they are coming from and clearly if it is done to educate and promote cask ale, it is a good thing, but of course there is a cost to the brewer, though SIBA will pay for 60% of it. There is a risk too that some brewers will lose out as the vast majority aren't registered yet and you do sort of wonder if this is an attempt to restrict choice, or charitably, inadvertently result in it.
Frankly I am not sure what to make of it, other than cask beer is on the up again one way or another.
A bit of a CV. Tandleman is a veteran beer lover, local CAMRA Chairman and activist, beer writer, beer reviewer and pursuer of all things good in beer. He lives in the North West of England and London. Despite his CAMRA membership, he does not limit himself to cask conditioned beer, though he believes that cask conditioning, when done correctly and appropriately, brings a quality to beer that is hard to equal by any other kind of presentation. He is a strong supporter of Northern methods of beer dispense and avidly detests poorly presented beer and dislikes pasteurisation. He regularly visits Germany, has conducted corporate British and German beer tastings for CAMRA at the Great British Beer Festival where he has worked for years on Biere Sans Frontieres and was Deputy Organiser at CAMRA's very successful National Winter Ales Festival in 2009, 2010, 2011 and 2012 and at the Manchester Beer and Cider Festival from 2013 to date. He admires good brewers wherever they are and has travelled extensively in pursuit of good beer to drink.
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