Child's play - Regular readers of this blog will have realised that I don’t have much enthusiasm for selling beer in “child-sized” 330 ml cans, or for adorning them wit...
2 hours ago
And there isn't the profit there used to beS&N takeover of Caledonian and the selling of Refresh UK to Marston's, indicates that the remaining big players in the cask market in the UK still see expansion as necessary. In the case of Marston's, at least for the time being, they have found a middle way of buying emerging breweries and good existing ones and keeping the breweries open. This gives the advantage of having a portfolio of "flagship brands" such as Pedigree and strong local brands which can be sent throughout the UK through their own tied houses and the free trade. As the public tend to think of the local brands as "independent" or "micro" brewed beers, this has an advantage. Over capacity is no longer such an issue as it was, though as belts tighten, watch out for a change in this policy.
In watering the workers' beer