Friday, 22 May 2020

This Day 10 Years Ago

I was looking through old blogposts the other day. This was in a way inspired by Boak and Bailey asking which writing you are proudest of  - or something like that. It isn't this by any means, but it has its own points to make and is probably just as true about cask beer now as it was then. The piece was a child of its times and times, terminology and sensibilities change, but I offer it up, warts and all.  (The title was well known then in that it was the catch phrase of Swiss Tony who compared every aspect of life, particularly selling cars, to making love to a beautiful woman.)

Saturday, 22 May 2010

Drinking a Pint of Cask is Like Making Love to a Beautiful Woman*

There is a fair degree of agreement that when cask beer is served at its best, that it is an unbeatable way of serving draught beer. Cool, but not cold, bursting with condition, clear, a tight creamy head - and yes it is better that way - full-bodied, clean in aroma and so easy to drink. Of course your first mouthful in any beer is so important. It sets all your senses on red alert. "Is this going to be good?" is the silent question. In cask beer it tends to tell you so much more than keg beers. It is a much more nuanced product. Having done the visual inspection and the nose test, you are already forming an opinion, building up the anticipation, getting ready for that first mouthful that will confirm whether it is as good as it looks. Or, unfortunately as bad. Sometimes it isn't that good. Too often you can tell by that visual and olfactory inspection that things just aren't going to be as good as you'd like. Here's where the making love analogy starts. I think you'll be getting my drift by now.

Any cask ale drinker knows one simple fact of life. You aren't always going to get a good pint. Unlike the lager or smooth drinker, who knows what to expect and is delivered with it every time, the cask drinker is an uncertain soul. He is hopeful that the heights that only cask can reach will be in that pint. He knows one thing though. He will sometimes - quite often actually - get a duff pint. It is the the elephant in the public bar. Like death and taxes, the dodgy pint is always with us. Too often cask beer isn't served as it should be. It is ordinary or it is bad. It is middling or damned by that phrase, " It was OK". That usually means it was poor, but you could just about choke it down without real enjoyment and for this writer, not to enjoy beer defeats its purpose. Making love analogy again!

There is a way to mitigate this of course. You drink in pubs you trust. You drink beer from breweries you trust. (There is a long list of breweries whose beer I wouldn't touch with a bargepole, and they are almost all micros). You use the GBG. You check for Cask Marque signs. You ask ahead (of fellow customers) "What's the beer like today?" This doesn't help the casual drinker of course. He or she is as likely to be a loser in the lottery as a winner. I don't believe many will disagree that the possibility of bad beer is the biggest enemy of cask . It puts more people off than anything else. Nor should you expect redress at the bar. You will be told in all probability that "Everyone else is drinking it", "it is just new on today", "that's the way it's meant to taste" etc. etc. And this won't just happen in dodgy pubs either. It will happen with a straight face in pubs that are considered the best of breed and about beer from breweries that are worshipped here in the blogosphere and in the real world. In short, over your drinking career, you will be taken for a mug time after time. An inconvenient truth if ever there was one.

What's prompted this introspection? After all I'm a cask man through and through. The other day a trip to the edge of my CAMRA Branch area, gave me some poor beer. Poor beer in Good Beer Guide pubs is irritating enough, but poor beer in pubs that usually sell it in tip top condition, is both puzzling and annoying. But sadly this isn't atypical. When some in the trade call for cask beer to be sold at a premium price, my response is along the lines of "Bugger off, I already pay a premium in that at least one in five of the pints I buy, will be poor and quite a number of them won't be as good as the brewer intended."

Why drink cask beer then? Simply because when it is right, when you hit that cask in peak of condition, when you have the taste experience which has you mentally cancelling the next few hours as the first pint slides down, it is the best beer experience you are likely to get. So when that perfect pint caresses your lips and sets your senses all aglow, do savour it, but then get stuck right in, get it down and get yourself back up to the bar, because then you really do have the beautiful woman in your arms and a night (or day) of true passion ahead of you. No unsatisfying bonk against the wall with the pub slapper round the back of the pub for you. You have the real thing. She is yours for the night and she may not come along again any time soon. Fill your boots!

So there you have it. Flirtation can be fun, but ultimately true love gives you what you really need. And one more thing. The memory of good and bad will each remain in your mind for a long time. If you are a publican, please make these memories good.

* If you are gay or a female, feel free to substitute gender as required.


Britain Beermat said...

What a great post �� elephant in room analogy so true but that is what adds to excitement...that unexpected magnificent pint cannot be matched by standard lager.
Cask ale is a drink for risk takers and thrill seekers

Fred said...

"Unlike the lager or smooth drinker, who knows what to expect and is delivered with it every time....."

Yes in theory, but I am surprised how many smooth, lager and cider drinkers moan about variable quality. I suppose that what comes out of the keg is consistent, but if the point of sale is shabby - lines that haven't been cleaned, dirty glasses, even slops from the drip tray being recycled - then the end product will not be up to standard.

Nevertheless, the post is a useful reprise of ten years ago, and highlights issues that will never change. You will be able to recycle it in May 2030 and it will still be relevant. And in my humble opinion, mediocre cask ale is a huge enemy. Many an ale drinker has been lost to keg because the latter is, at least in theory, more consistent and less prone to variation.

Cooking Lager said...

it's only beer, you know.

electricpics said...

"In short, over your drinking career, you will be taken for a mug time after time. An inconvenient truth if ever there was one."

Reading this as I'm enjoying a can of 10% DIPA brewed a mile away that I bought for pennies less than the ten quid bottle of extremely good Malbec that had been transported from Argentina. Mugs? Perhaps, but willing ones.

Cooking Lager said...

you are meant to support craft brewing, pics, not notice that a lot of it represents poor value for money and that there are better products available at lower cost.