Tuesday, 14 October 2008

Everards Innovation.


Long established Regional Brewer Everards of Leicester has picked up three awards from SIBA, the Society of Independent Brewers, the most interesting of which is for an initiative to buy and refurbish closed down pubs, which they then let to newer and smaller brewers such as Titanic.

This re-opening of pubs is good to see, imaginative and I wouldn't mind knowing a bit more about it. Could this be a way forward for more of our closed pubs, not all of which are beyond saving?

Everards were founded in 1849.

5 comments:

Tyson said...

It's a very good scheme, IMO. As I understand it, Everards are using it to expand beyond their normal trading area. They buy a closed pub, and lease it to someone with local knowledge-currently just Titanic, but they are looking for other partners. The pub is tied for keg, wines and spirits but allowed to sell their choice of cask. A great way for the micros to showcase their range and potentially win-win for everyone.

Rednev said...

This looks like one of those rare occasions when that over-used word "innovative" really does apply. If only other regionals could be less narrow in their outlook.

Paul Garrard said...

You do feel that the current financial unpleasantness will throw up some interesting approaches to pubs.

jocko said...

I was amazed that Everards could win 3 awards then i checked and realised none were for brewing .Makes sense now.

Velky Al said...

I think that the Royal Blenheim is run on this scheme, in conjunction with the White Horse Brewery. I think it is an excellent idea.