Super strength lagers do not encourage irresponsible drinking.
That is according to the Portman Group's Independent Complaints Panel after it received a complaint from homeless charity Thames Reach. The charity complained that 500ml cans of Skol Super, Kestrel Super, Carlsberg Special Brew and Tennent’s Super encourage immoderate consumption and drunkenness. These 9 percent babies contain in one can, more than the Government 's sensible drinking guidelines for a day.
Following the Portman Group's rejection of its complaint Jeremy Swain, chief executive of Thames Reach, said: “These decisions completely discredit the Portman Group’s Complaints Panel. “There we were thinking that the reason alcoholics drank super-strength lager in horrifying quantities was because they were marketed as ‘super-strength’ and at a size that ensures that the drinker can become inebriated after just two or three cans."I offer this with one single observation. That's self regulation for you!
The illustration is nicked from the "interesting" Arrysbrewsite.