Showing posts with label Superstrength beers. Show all posts
Showing posts with label Superstrength beers. Show all posts

Tuesday, 8 July 2008

Superstrength Lagers not Irresponsible!


Super strength lagers do not encourage irresponsible drinking.

That is according to the Portman Group's Independent Complaints Panel after it received a complaint from homeless charity Thames Reach. The charity complained that 500ml cans of Skol Super, Kestrel Super, Carlsberg Special Brew and Tennent’s Super encourage immoderate consumption and drunkenness. These 9 percent babies contain in one can, more than the Government 's sensible drinking guidelines for a day.

Following the Portman Group's rejection of its complaint Jeremy Swain, chief executive of Thames Reach, said: “These decisions completely discredit the Portman Group’s Complaints Panel. “There we were thinking that the reason alcoholics drank super-strength lager in horrifying quantities was because they were marketed as ‘super-strength’ and at a size that ensures that the drinker can become inebriated after just two or three cans."

I offer this with one single observation. That's self regulation for you!

The illustration is nicked from the "interesting" Arrysbrewsite.