I see that the National Weights and Measures Laboratory (NWML) are proposing in a consultation document that two third of a pint measures be made a legal measure for the dispense of draught beer in the UK. The NWML said the plan for two-thirds of a pint measures “has been proposed by the beer and pub trade to allow greater flexibility in the service of draught beers, especially those with a higher alcohol content”. It would be in addition to current legal measures of a pint, half-pint and third of a pint.
A spokesman for the British Beer and Pub Association said: "It would be a small change in the law, but a useful one – it won’t be for every venue or every customer, but it’s about giving customers more choice."Third pints are a legal measure, so why not make the law consistent and make two third legal as well? For some customers, some styles of beer will just seem right for a two thirds pint. So let’s allow the choice."
Well I didn't know that we had a National Weights and Measures Laboratory, but it is certainly an interesting proposal though I feel if the trade want it, then they must feel that there is something in it for them that isn't, to me at least, immediately obvious. That of course isn't a bad thing if there is something in it for the customer too, but it would mean buying a stocking different glasses and pricing would be an issue too. I haven't seen the trade rushing to supply the already legal third pint measure.
I'm not against this, but wonder what the driver really is. No-one has ever said to me that they would like this, but the trade obviously think there is some kind of advantage. What do you lot think?
Sense of place - We were recently discussing the idea of “destination beers”, that is either ones that you need to journey to experience at all, or which are best drunk i...
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