JW Lees is freezing its prices for the whole of 2010. Managing director William Lees-Jones (left) said: "We are putting our customers and licensees first and are pledging that we will not put up the wholesale or retail price of any JW Lees beers in 2010. It would be "cynical" to raise prices because we have benefited from reductions in raw material and energy costs this year. However, any additional rises in beer duty or VAT would mean price rises."
Whayhay. More money in Tandleman's coffers and more importantly, in hard pressed publican's pockets, while not discouraging pub attendance. It might not make a huge difference, but it is a step in the right direction. Who's going to follow?
The Morning Advertiser has the story here.
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