Since my last post on the subject, I have been reading on social media that the new JW Lees version of Boddies is meeting with much approval from the cask drinking public and, importantly, from publicans.
It is of course still largely in its Manchester homeland, and probably not straying too far even in the North West, but it will I’m sure in time. I note that such fine establishments such as the Fox and Pine in Oldham - CAMRA's Greater Manchester Pub of the Year say it is flying out and in Stockport, the newly re-opened Crown run by the same team as the award-winning Petersgate Tap, is shifting the stuff at a rate of knots, selling their three casks in 24 hours. Of course, at the moment there is a large novelty factor at play, but speaking to folks in my local Lees pubs, who have been quizzing me about it, it is clear that it has definitely piqued interest locally, not least of all from the Mayor of Greater Manchester, Andy Burnham and the Japanese Ambassador Hiroshi Suzuki.The reputation of the beer will be enhanced to travellers, too, as it is being sold by the Piccadilly Tap and the Victoria Tap, at the city's main railway stations. Maybe passengers, nipping in for a pint will spread the word?Boddingtons
— Hiroshi Suzuki (@AmbJapanUK) September 5, 2025
Cream of Manchester
“By’eck, it’s gorgeous”!!! pic.twitter.com/ozBFF0cGd9
There has been a bit of minor grumbling about whether the beer is true to the original, but of course, the question to pose when that arises, is "Which original version?" as it is clear that Boddingtons Bitter changed many times over the years, though nobody can say with any certainty when the halcyon version was, or when it changed from that. Beer memories are fickle and subjective, so it is better surely to take this view as expounded by Boak and Bailey, which I regard as entirely sensible.
"A perfect historical recreation might work as a one-off special, which people would seek out once, as a novelty. But this needs to be a beer that will sell in 2025. That it reminds people of how it felt to drink the original* is good news in that regard. (*As someone pointed out in that social media discussion, there is no ‘original’. In reality, the beer changed and evolved over the course of decades.")
I will be keeping my eye on it from my perspective as CAMRA's JW Lees Brewery Liaison Officer of course - as well as from my own interest - and will report back from time to time. In the meantime, it has given a bit of a buzz to the cask ale market and that, for sure, is a good thing.
I am told that Boddies is also available in JW Lees Rain Bar, but this isn't verified and there are other places in the city too, so plenty of chances to try it should you be so inclined.
5 comments:
IDK about Rain Bar, but it was definitely available last weekend at Founder's Hall (which I think has replaced RB as JWL's city centre flagship). And yes, it was flying out!
Good read, Peter.
If it's selling fast in good pubs it'll be worth drinking.
What do you think the initial limited availability of Boddies in their own estate says about cask sales in Lees pub ? Is it a reflection on cask turnover or is it a case of putting the beer in flagship venues where it'll get most attention ?
Great to hear it's selling well although it sounds like it'll be a while before it arrives down my way.
As you say beer evolves and not always in a good way as my occasional run-ins with insipid Bass confirm to me at least.
And there's always going to be a certain amount of begrudgery when a brand is revived but personally I couldn't give a monkey's whether a beer is cask, keg or nothing like the original. If it's good beer I'll drink it.
Two things on that one. Firstly I would not be surprised if the agreement with Budweiser UK contained some limiting arrangements for distribution, and secondly Lees won't want to undermine their own flagship brand, Lees Bitter. One or two flagship pubs OK - more, probably not.
I think the aim to get it out of Greater Manchester will be uppermost, then gradually move it wider. That's the impression William Lees-Jones gave when he talked to CAMRA.
I reckon Lees's own pubs are well down the target list/
Lees won't want to undermine their own flagship brand, Lees Bitter.
Not just the Bitter, either. I was at the launch event for Lees MPA, 12 years ago now, and heard William Lees-Jones say "we've put the cream back into Manchester", hint, hint. As it's turned out, MPA actually isn't much like the neo-Bodds', but they're both in the same space (pale, sessionable, bitter finish).
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