JW Lees is my local brewer, so I declare an interest. I love the company and I love the beer! The mild (OK now Brewer's Dark) is superb and the bitter, when on form, can make you dangerously reckless in consuming it.
I was made aware of their new beer range some some time ago, but the Morning Advertiser has caught up. Unfortunately, to anyone who reads the article, it will soon be obvious that the headline and the text do not match up. The headline talks about new beers, while the article refers to old ones! I do hope it wasn't Lees that supplied this rubbish. I have chipped in with a comment to correct the article. What is more important though is what William Lees-Jones, the MD said;
“We want to offer pubs variety and exciting new beers that will keep customers returning.There are traditional ale drinkers that find a beer they like and stick to it but there are also those that like trying something new. By adding to our permanent offering, whilst introducing the new seasonal products, we can cater for both types of drinker."
"Cask beer is a big area of focus for us in 2008, this is the one area in which supermarkets simply can’t compete as the products cannot be replicated in supermarkets due to the beer being cask conditioned.”
Good for you William and well said. Let's have traditional family brewers out there shouting that cask is best from the rooftops and providing a range that get the punters flocking in.
For the record Lees will offer a range of five permanent cask ales and another eight, two at a time throughout the year. Let's hope they are exciting beers that people want to drink. I'll let you know!
Lees was founded in 1828 by John Willie Lees. Today management falls to the sixth generation descendants of John Lees, including managing director William Lees-Jones.
A bit of a CV. Tandleman is a veteran beer lover, local CAMRA Chairman and activist, beer writer, beer reviewer and pursuer of all things good in beer. He lives in the North West of England and London. Despite his CAMRA membership, he does not limit himself to cask conditioned beer, though he believes that cask conditioning, when done correctly and appropriately, brings a quality to beer that is hard to equal by any other kind of presentation. He is a strong supporter of Northern methods of beer dispense and avidly detests poorly presented beer and dislikes pasteurisation. He regularly visits Germany, has conducted corporate British and German beer tastings for CAMRA at the Great British Beer Festival where he has worked for years on Biere Sans Frontieres and was Deputy Organiser at CAMRA's very successful National Winter Ales Festival in 2009, 2010, 2011 and 2012 and at the Manchester Beer and Cider Festival from 2013 to date. He admires good brewers wherever they are and has travelled extensively in pursuit of good beer to drink.
This blog mentions specifics; pubs and beer, good and bad. The opinions will be forthright, but you can always disagree, just don't be offended. Comments from those mentioned are particularly welcome and a right of reply is hereby offered.
Read my information and links and then decide for yourself. You don't have to be Sherlock Holmes.
If you wish to email me you can do so by using this address: tandleman[at]yahoo.co.uk
These are the life blood of any blog. Please feel free to comment. I do not practice censorship if you stick to the point, but personal insults are frowned upon and may result in deletion. Anonymous entries may have the piss taken out of them or be deleted.
Beer samples are welcome, but I cannot guarantee a good review. You, the brewer, on the other hand can.
I do not currently accept adverts on this site, but if you feel so inclined, make me an offer. If you wish me to wear your brewery stuff, great. XXL please
The contents of this blog represent the personal views of the author only. They do not represent CAMRA policy in any way whatsoever.
The contents of this site and individual articles may not be reproduced in whole without the express permission of the author and will require an appropriate credit. Extracts may be reproduced with a credit to the author.