I read with a wry irony and a feeling of distinct scorn, that Carlsberg has decided that the Tetley Huntsman, relegated to a very minor role in its advertising, is being recalled as a centrepiece of a new advertising campaign for Tetley Bitter. “The Huntsman is at the very heart of what Tetley’s cask ale is all about,” said director of brands at Carlsberg UK Paul Davies. “The Huntsman signifies quality and heritage. In many ways he never went away – but he is now back: front and centre again where he belongs.
Well I beg to differ. The Huntsman did go away. Of course he did, he was relegated to a minor blurry image at the bottom of the new pump clip. But he's back now so that's all right. Or is it? Maybe these twerps at Carlsberg would have been better off leaving things alone and allowing the Joshua Tetley heritage to shine on without their "help". If they had done so, they might just be looking at a success story.
Now I drank a lot of this beer in my early days in England and have very fond memories of it. This just doesn't feel right. Call me cynical, but it seems to me this is just a sop to try and hide the fact that the main bit of heritage associated with the brand is being done away with. I mean of course the brewery at Hunslet Rd, Leeds, founded in 1822, where the beer was first brewed and which the dastardly Danes will close next year.
Oh and another point, it was always Tetley Bitter, not Tetley's!
A bit of a CV. Tandleman is a veteran beer lover, local CAMRA Chairman and activist, beer writer, beer reviewer and pursuer of all things good in beer. He lives in the North West of England and London. Despite his CAMRA membership, he does not limit himself to cask conditioned beer, though he believes that cask conditioning, when done correctly and appropriately, brings a quality to beer that is hard to equal by any other kind of presentation. He is a strong supporter of Northern methods of beer dispense and avidly detests poorly presented beer and dislikes pasteurisation. He regularly visits Germany, has conducted corporate British and German beer tastings for CAMRA at the Great British Beer Festival where he has worked for years on Biere Sans Frontieres and was Deputy Organiser at CAMRA's very successful National Winter Ales Festival in 2009, 2010, 2011 and 2012 and at the Manchester Beer and Cider Festival from 2013 to date. He admires good brewers wherever they are and has travelled extensively in pursuit of good beer to drink.
This blog mentions specifics; pubs and beer, good and bad. The opinions will be forthright, but you can always disagree, just don't be offended. Comments from those mentioned are particularly welcome and a right of reply is hereby offered.
Read my information and links and then decide for yourself. You don't have to be Sherlock Holmes.
If you wish to email me you can do so by using this address: tandleman[at]yahoo.co.uk
These are the life blood of any blog. Please feel free to comment. I do not practice censorship if you stick to the point, but personal insults are frowned upon and may result in deletion. Anonymous entries may have the piss taken out of them or be deleted.
Beer samples are welcome, but I cannot guarantee a good review. You, the brewer, on the other hand can.
I do not currently accept adverts on this site, but if you feel so inclined, make me an offer. If you wish me to wear your brewery stuff, great. XXL please
The contents of this blog represent the personal views of the author only. They do not represent CAMRA policy in any way whatsoever.
The contents of this site and individual articles may not be reproduced in whole without the express permission of the author and will require an appropriate credit. Extracts may be reproduced with a credit to the author.