It has been widely reported that beer sales are falling in the UK with the Beer and Pub Association recently reporting a 9.7% year on year drop in sales. Now, according to a report by the Society of Independent Brewers (SIBA) just released a couple of hours ago, beer from local breweries is bucking the trend. They say "In 2007 locally brewed beers saw an average volume growth of 10.7% year-on-year, despite being sold in just four in 10 pubs. The report claims that the introduction of local cask ales can increase total beer sales by as much as 20% when compared with pubs that don’t stock local beers.".
The report goes on to remark about limited access to the market being a bar to further progress and that SIBA also found that more than a quarter of pubs (29%) that do stock local brews price them at an average 6% to 7% premium over their usual cask ale.
Well surprise surprise, local beer is popular and increases sales. It can command a premium. Its availability is restricted and that while beer sales might be falling, good beer isn't. It is tired old lager and smooth that is heading downhill. So come on landlords and pub companies, especially those who stock only the boring big brands. Give your trade the boost it needs. Buy in some local beers, make us drinkers happy and watch the profits roll in.
I first used this headline in The Summer 06 edition of More Beer, my local CAMRA mag, when refering to our local micro scene. Good to see the national picture concurs
A bit of a CV. Tandleman is a veteran beer lover, local CAMRA Chairman and activist, beer writer, beer reviewer and pursuer of all things good in beer. He lives in the North West of England and London. Despite his CAMRA membership, he does not limit himself to cask conditioned beer, though he believes that cask conditioning, when done correctly and appropriately, brings a quality to beer that is hard to equal by any other kind of presentation. He is a strong supporter of Northern methods of beer dispense and avidly detests poorly presented beer and dislikes pasteurisation. He regularly visits Germany, has conducted corporate British and German beer tastings for CAMRA at the Great British Beer Festival where he has worked for years on Biere Sans Frontieres and was Deputy Organiser at CAMRA's very successful National Winter Ales Festival in 2009, 2010, 2011 and 2012 and at the Manchester Beer and Cider Festival from 2013 to date. He admires good brewers wherever they are and has travelled extensively in pursuit of good beer to drink.
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