After eighteen years at the top, it seems that Carlsberg has overtaken Stella as Britain's best selling lager. It isn't by much, but it shows the Stella brand to be sliding even further. Stella's sales were down 3% while Carlsberg rose by 11%. Price it seems is part of the issue. Stella is reassuringly expensive at around £1.06 a pint in the off trade, while Carlsberg can be had for a mere 85p.
Of course these are different beasts, having only their awfulness in common, but it is still a significant blow to the ailing brand.
Who cares? Not me, but I bring this to you as a public service!
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