When I lived in Scotland almost thirty years ago the weekly Sunday Mail ran a column called "Pub Spy". Basically a journalist visited pubs anonymously and then wrote about them. He left beer mats which let the fortunate or unfortunate landlord know he could expect to read the worst in the next edition. They even awarded mirrors to the best pub each year. I think there may still be one in the Horseshoe Bar in Drury St, Glasgow. It was new and novel then, this early attempt at mystery shopping.
If you live in the Everards catchment area of Leicester, you can be a pub spy for them. Potential pub spies can sign themselves up on Everards' website where they will then be assigned a local pub to visit. They will rate its food, drink and overall service and receive Everards goods in return. The undercover ratings will go towards the pub’s ranking in the Everards tenants reward scheme, as well as providing valuable feedback to licensees.
I think this is a very good thing. I have campaigned in my own CAMRA branch magazine (see website link for details) for pubs to improve their offering in these troubled times. This can only help and is a bit of fun for those taking part. Let's see others copy it.
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