The Government is set to change the law and allow two thirds of an imperial pint to become a legal measure in the UK. The industry believes it will offer greater flexibility for serving draught beer and cider, especially those with a higher alcohol content. “There is no question of replacing the British pint, but introducing the option of a new imperial measure is good news for consumers, providing them with more choice," said Science and Innovation Minister Lord Drayson.
I suppose there is a logic to this as thirds are a legal measure, but I suspect this is not so much a widening of choice, but a part of the continual demonising of alcohol by pushing smaller measures overall. I don't know of anyone who has campaigned for this and I've never heard it as a topic of conversation among drinkers, or indeed the trade. Will it make a difference? Well being of the persuasion that suspects the worst, it may be that some unscrupulous sellers of beer will use this as an excuse to either sell two thirds for the current price of a pint, or will sell two thirds not at pro rata, but at a premium. I can imagine that glass manufacturers will be trying to design a glass that looks as much like a pint glass as possible. I rather doubt if it will be done by using lined glasses with the two thirds being an option. The on trade has always resisted such glasses and as the push apparently comes from the trade, who have never bothered with using thirds, you have to suspect motives, especially when the Government goes along with it.
What do you think?
It isn't known when this will happen, as it needs a change to primary legislation.