Makro is a giant Cash and Carry wholesaler, selling just about everything you can think of to those who run their own businesses, including pubs and off licences. They carry a large range of drinks and have also recently been running a Love the Pub Campaignto help pubs offset the current crisis, by looking closely at the prices they pay for key products in order to make crucial savings. They say "That’s why we’ve launched the Love The Pub campaign with support from our industry partners, because in the current climate every penny really does count, and that’s where we can all help by committing to offer the most competitive prices to help pubs cut costs."
So you could, like me, just see this as a grab for market share, an invitation to break the tie and an open swipe at the supermarkets, but here comes the bizarre bit. According to E-Malt.com, Makro has removed all 275 ml bottles of Carlsberg Export from its shelves to punish Carlsberg for the fact that supermarkets were selling it at 30p a bottle, while pubs would be expected to sell it for around £2.40 a bottle. A miffed Carlsberg retorted that they were being "singled out" and that they don't set prices, customers do.You can just about see their point a little, as they are hardly alone in this respect, though they are, quite possibly, along with Stella, the worst offender. Frankly I can't make head or tail of these odd shenanigans, but I thought it worth sharing.
A bit of a CV. Tandleman is a veteran beer lover, local CAMRA Chairman and activist, beer writer, beer reviewer and pursuer of all things good in beer. He lives in the North West of England and London. Despite his CAMRA membership, he does not limit himself to cask conditioned beer, though he believes that cask conditioning, when done correctly and appropriately, brings a quality to beer that is hard to equal by any other kind of presentation. He is a strong supporter of Northern methods of beer dispense and avidly detests poorly presented beer and dislikes pasteurisation. He regularly visits Germany, has conducted corporate British and German beer tastings for CAMRA at the Great British Beer Festival where he has worked for years on Biere Sans Frontieres and was Deputy Organiser at CAMRA's very successful National Winter Ales Festival in 2009, 2010, 2011 and 2012 and at the Manchester Beer and Cider Festival from 2013 to date. He admires good brewers wherever they are and has travelled extensively in pursuit of good beer to drink.
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