Fans of Coronation Street will no doubt be aware that Newton and Ridley supply the Rover's Return with its beer, supplemented by that other fictitious brewer, Harvey Nuttall. When the plot required some boardroom scenes, they were sometimes shot at J W Lees in Middleton, not a million miles away from Granada TV, home of the revered soap.
Now it seems that cash strapped Granada, or is it ITV now, have licensed Lees to produce a Coronation Street beer. This will be a 4.2% cask bitter. The name isn't clear yet, but it seems it might just be "Coronation Street Ale". The beer will be will be available from next month exclusively in JW Lees pubs.
Managing director William Lees-Jones confirmed the deal "With our shared Manchester heritage, we're excited to be teaming up with them to provide a premium quality draught ale which will be as complex and robust as a good Corrie plot line."
I'll let you know here if it's any good.